It is expected, from 5 - 8/11/2012, Vietnam National Administration of Tourism will coordinate with the national carrier Vietnam Airlines to attend the International Tourism Fair 2012 in WTM International Fair Center Excel - London (UK) to promote the beauty of the country, and people of Vietnam to international friends. This is one of the promotional activities, tourism promotion of Vietnam tourism promotion program countries in 2012. 

Booth Vietnam at the fair is expected to have a total area of 118m ² exhibition, introducing some pictures of the scenic celebrities and tourist forms typical of the country such as marine tourism, travel ecotourism, adventure tourism, cultural tourism, community tourism ... In addition, Vietnam has booth participation exhibited by some local tourism businesses to showcase tourism products of their units with UK travelers, seeking opportunities for business cooperation with other partner.

WTM is one of the travel fair for top international agencies and management companies operating in the field of tourism, travel, held annually in the UK. Reportedly, in 2011, the International Tourism Fair WTM has attracted around 7,600 booths from over 200 countries, are arranged on an area of about 42.000m ², of which Vietnam's tourism sector has almost 30 pavilions the fair.

International Tourism Fair WTM 2012 is an opportunity for Vietnam's tourism industry continues to promote the brand and attract more international tourists at the same time looking for investment partners as well as international business contribute to promoting the development of tourism in the country.

Parts of Western Europe - one of the key markets of the tourism industry in Vietnam, the United Kingdom is the No. 2 country in this market for sending visitors to Vietnam. In 2010, the number of UK travelers to Vietnam is 139,152 unique visitors (up 2.8% rate of international visitors to Vietnam).